Overview

Overview

A hybrid cultural-business enterprise rather than a traditional corporation, Purity Company integrates language services, education, international trade, and charitable work under a single organization.

Basic Information

Leadership

  • Celia Dunkelman – President
    • Musician, composer, and educator
    • Founder of the company and creator of the “Ethnic Fusion” music genre 
  • Jay Dunkelman – President
    • Specialist in translation, editing, and English education
    • Long-term experience in Japan (since 1977) 

Core Business Areas

1. Imports & Food Distribution

  • Imports and sells Israeli Medjool dates and related products
  • Activities linked to regional revitalization and international collaboration 

2. Translation & Language Services

  • Japanese ↔ English translation, proofreading, and editing
  • Copywriting for business materials, websites, and media
  • Curriculum development and English education services 

3. Education & Learning Programs

  • Programs for children and adults combining:
    • English learning
    • Music education
    • Creative and life skills development
  • Emphasis on emotional intelligence and holistic growth 

4. Cultural & Charity Activities

  • Operates or supports “Celia Circle” NPO
  • Focus on humanitarian work, including support after the Great East Japan Earthquake 

Positioning

  • A boutique, founder-led company
  • Combines business services (translation/imports) with education and cultural initiatives
  • Strong international orientation (Japan–Israel–Indonesia connections) 

Key Characteristics

  • Diversified but small-scale operation
  • Heavy reliance on founders’ expertise and networks
  • Focus on cross-cultural communication, education, and niche imports

Summary

Purity Co., Ltd. is a small, multi-service company based in Tokyo, operating across imports, translation services, and education and charity programs.